According to Kenya Projects, the local real estate company that’s selling it, this home was designed as a solution for low-income Kenyans who want to own homes. In our usual Kenyan fashion, we have made jokes and memes from it. What is sobering, though, is that this tiny space costs half a million shillings. Yes, life has gotten this much harder.
With all the other odds that are stacked against her, it’s even harder for a woman trying to start a business in Kenya. The silver lining is that there are little practical things you can do to make the journey smoother for that woman in business. Going out of their way to shop from them is one way.
If they do not know something is wrong, their products or services will not get better. Instead of the usual social media rant, seek an audience with them on why you were unhappy with their services. If they are doing a good job, a DM on their social media telling them Kudos could be what keeps them going on the rough days.
Mentor A Woman
If the woman seeking mentorship is in your field of business it is normal to fear, even fleetingly, that she will take over your turf. Worry not, there is always room at the top.
Invite Them For Events
Every opportunity you get, invite women in business to networking events. If they have specialized in certain areas, invite them to speak. Make them figures of authority and watch as their businesses reap from this.
Let Them Know They Are Not Alone
Reassure a female business owner. Tell them you see them. If you are in business, share with them your own experiences.
Leverage On Your Social Networks
There is no better advertisement than a satisfied female client. If you are happy with that small business, tell all your female friends about it and watch that business thrive. If you are going to use their clothes or products in a photoshoot, tag them. Spread the word.
Read: Why You Need That Side Hustle